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The power of emotions in online decision making: A study of seller reputation using fMRI.
Qing Xu
Shirley Gregor
Qiang Shen
Qingguo Ma
Wuke Zhang
Amir Riaz
Published in:
Decis. Support Syst. (2020)
Keyphrases
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decision making
empirical studies
online environment
data analysis
decision makers
decision support system
cognitive processes
key factors