Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community.
Ali Ahmed AbdelkaderReham Shawky EbrahimPublished in: Int. J. Online Mark. (2021)
Keyphrases
- user generated content
- online social
- marketing campaigns
- user communities
- online forums
- call center
- social media
- online social media
- online communities
- marketing strategies
- social networking sites
- user generated
- social network sites
- customer satisfaction
- customer service
- social media sites
- direct marketing
- online stores
- service requirements
- product reviews
- service times
- service providers
- online learning
- service quality
- online services
- learning environment
- recommender systems
- perceived risk
- electronic commerce
- user comments
- consumer behavior
- virtual communities
- behavioral intention
- internet users
- social influence
- customer reviews
- web pages
- micro blog
- social media content