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Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness.
Jan-Philipp Stein
Priska Breves
Nora Anders
Published in:
New Media Soc. (2024)
Keyphrases
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human interactions
human subjects
similarity measure
human cognition
virtual reality
euclidean distance
augmented reality
real environment
social behavior
human interaction
human users
virtual environment
real world
virtual world
distance measure
social media
real life
motivational factors