Alignment of Business Strategy and it Strategy: A Case Study of A Fortune 50 Financial Services Company.
R. G. RathnamJustin JohnsenH. Joseph WenPublished in: J. Comput. Inf. Syst. (2005)
Keyphrases
- business strategy
- competitive advantage
- financial services
- business processes
- knowledge management
- competitive environment
- business information
- service quality
- market share
- customer relationship management
- case study
- databases
- information systems
- software development
- source code
- expert systems
- customer service
- marketing strategies
- high level
- real world