RFM model for customer purchase behavior using K-Means algorithm.
P. AnithaMalini M. PatilPublished in: J. King Saud Univ. Comput. Inf. Sci. (2022)
Keyphrases
- k means
- probabilistic model
- mathematical model
- theoretical analysis
- objective function
- recognition algorithm
- expectation maximization
- classification algorithm
- input data
- em algorithm
- purchase behavior
- bayesian framework
- learning algorithm
- cost function
- optimal solution
- tree structure
- computational complexity
- detection algorithm
- similarity measure
- kalman filter
- data clustering
- hierarchical clustering
- clustering algorithm
- clustering method
- segmentation algorithm
- electronic commerce
- dynamic programming
- neural network
- case study
- np hard