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Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising.
Junwei Pan
Jian Xu
Alfonso Lobos Ruiz
Wenliang Zhao
Shengjun Pan
Yu Sun
Quan Lu
Published in:
WWW (2018)
Keyphrases
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display advertising
search advertising
online advertising
click through rate
behavioral targeting
sponsored search
user behavior
advertising campaigns
search engine
contextual advertising
click prediction
web search
user interaction