Smartphone App Categorization for Interest Targeting in Advertising Marketplace.
Vladan RadosavljevicMihajlo GrbovicNemanja DjuricNarayan BhamidipatiDaneo ZhangJack WangJiankai DangHaiying HuangAnanth NagarajanPeiji ChenPublished in: WWW (Companion Volume) (2016)
Keyphrases
- mobile applications
- advertising campaigns
- behavioral targeting
- online advertising
- android platform
- mobile devices
- user experience
- text categorization
- mobile apps
- android application
- electronic marketplaces
- mobile phone
- business models
- user behavior
- image categorization
- social networking
- smart phones
- database
- display advertising
- targeted advertising
- context aware
- automatic classification
- security administration
- agent mediated
- consumer behavior
- fully functional
- daily life
- third party
- website