Informationsintegration von Absatz und Fertigung durch Marketing-Informationssysteme (MAIS).

Roland Gabriel Holger Bergmann Ivo Krizek

Published in: Wirtschaftsinf. (1995)

Keyphrases

data mining
website
customer relationship management
decision making
social media
marketing strategies
long term
database marketing
consumer behavior
multiscale
mobile advertising
databases
data mining technology
customer service