Content Characteristics and Transmission Strategies of Social Media Rumors in China: Big Data Analysis of WeChat Rumors.
Lingnan HeJing GuDan LiKaisheng LaiPublished in: BESC (2019)
Keyphrases
- big data
- social media
- data analysis
- user generated content
- user generated
- online forums
- data processing
- business intelligence
- web content
- social media data
- social media content
- data collection
- social media platforms
- online social
- online communities
- multimedia content
- emerging topics
- multimedia
- social context
- textual content
- metadata
- media content
- influential factors
- hong kong
- user participation
- data transmission
- digital content
- machine learning
- social networking
- website
- social networks