Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce.
Petra SchubertMark GinsburgPublished in: Electron. Mark. (2000)
Keyphrases
- electronic commerce
- virtual communities
- network externalities
- business transactions
- electronic transactions
- virtual world
- social networks
- trust and reputation systems
- mobile commerce
- business models
- agent technology
- online auctions
- online banking
- agent mediated
- information sharing
- information systems
- management system
- small and medium sized enterprises
- social media
- data analysis
- multi agent