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Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales.
Pratik Tarafdar
Alvin Chung Man Leung
Wei Thoo Yue
Indranil Bose
Published in:
Int. J. Inf. Manag. (2024)
Keyphrases
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augmented reality
cognitive load
human computer interaction
life cycle
mixed reality
virtual objects
markerless
working memory
real environment
user interface
camera tracking
real scenes
virtual reality
real objects
video data
software engineering
high resolution
machine learning
head mounted display
fiducial markers