The effect of experienced buyers' feedback on consumer behavior: Evidence from the largest online marketplace in China.
Hongyan YuShenjia JiDeli YangPublished in: J. Intell. Fuzzy Syst. (2020)
Keyphrases
- consumer behavior
- online consumer
- electronic marketplaces
- online marketplaces
- marketing strategies
- online auctions
- online shopping
- reputation mechanisms
- online learning
- electronic commerce
- social media
- perceived risk
- personalized recommendation
- real time
- user feedback
- perceived usefulness
- online markets
- search costs
- relevance feedback
- decision making