Hierarchical effects of website aesthetics on customers' intention to book on hospitality sharing economy platforms.
Xiaowei XuThomas SchrierPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- website
- potential customers
- book presents
- cutting edge
- business owners
- online services
- internet marketing
- book covers
- topics covered include
- customer satisfaction
- database marketing
- information disclosure
- information dissemination
- business applications
- sustainable development
- online resources
- hierarchical structure
- website design
- web pages
- customer service
- distance learning
- customer behavior
- essential information
- online stores