Identifying Influencers in Online Social Networks: The Role of Tie Strength.
Yifeng ZhangXiaoqing LiTe-Wei WangPublished in: Int. J. Intell. Inf. Technol. (2013)
Keyphrases
- online social networks
- tie strength
- viral marketing
- social networks
- influence propagation
- social interaction
- network structure
- social networking
- influence maximization
- social relationships
- social influence
- social relations
- social networking sites
- social ties
- social roles
- social media
- knowledge transfer
- content analysis
- online social
- social network analysis
- malicious activities