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Analysing the conceptual evolution of qualitative marketing research through science mapping analysis.
Eva María Murgado-Armenteros
María Gutiérrez-Salcedo
Francisco José Torres-Ruiz
Manuel J. Cobo
Published in:
Scientometrics (2015)
Keyphrases
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artificial intelligence
statistical analysis
quantitative analysis
data analysis
quantitative and qualitative
real time
neural network
data mining
information retrieval
data collection
qualitative analysis
impact analysis