Social Media Marketing im Personalmanagement - eine Vergleichsstudie zur Nutzungdurch Unternehmen und Studenten (Abstract Only).
Florian von BesserTobias BrandtPublished in: MKWI (2014)
Keyphrases
- social media
- social networking
- social media data
- user generated content
- big data
- social networks
- social media platforms
- social interaction
- information systems
- website
- user behavior
- high level
- viral marketing
- data mining
- online forums
- low level
- online consumer
- database
- learning algorithm
- genetic algorithm
- neural network
- real time