Identifying Customer Satisfaction Patterns Via Data Mining: The Case Of Greek E-Shops.
Katerina KalaidopoulouStratos TriantafyllouAnastasia GrivaKaterina PramatariPublished in: MCIS (2017)
Keyphrases
- data mining tools
- customer satisfaction
- data mining techniques
- data mining
- knowledge discovery
- data mining methods
- data mining algorithms
- service quality
- data mining applications
- pattern mining
- online shopping
- user satisfaction
- customer service
- pattern discovery
- association rules
- product design
- marketing strategies
- association rule mining
- customer reviews
- previously unknown
- discovering patterns
- information quality
- customer data
- end users
- sequential patterns
- frequent patterns
- response time
- expert systems