Multi-bidding Strategy in Sponsored Keyword Auction.
Tian-Ming BuXiaotie DengQi QiPublished in: FAW (2008)
Keyphrases
- bidding strategies
- online auctions
- multi unit
- combinatorial auctions
- resource allocation
- test bed
- empirical data
- electricity markets
- trading agents
- market conditions
- allocation strategy
- continuous double auctions
- double auction
- sealed bid
- auction mechanisms
- sponsored search auctions
- budget constraints
- sponsored search advertising
- trading agent competition
- special case