The Influence of Social Marketing Drives on Customer Satisfaction via Demographic Variables as Moderating Factors.
Rand H. Al-DmourHani H. Al-DmourEatedalameen AhmadaminPublished in: Int. J. E Bus. Res. (2023)
Keyphrases
- customer satisfaction
- demographic variables
- marketing strategies
- internet advertising
- customer service
- customer support
- social media
- customer retention
- demographic data
- customer data
- service quality
- learning styles
- social interaction
- online shopping
- social factors
- customer loyalty
- social influence
- internet banking
- contextual factors
- social networks
- social context
- user satisfaction
- technology acceptance
- significant predictors
- factors influencing
- online advertising
- computer mediated communication
- hong kong
- information quality
- website
- data mining
- customer behavior
- social presence
- customer relationship management
- learning community
- social networking
- instant messaging