Social Influence and Willingness to Pay for Massively Multiplayer Online Games: An Empirical Examination of Social Identity Theory.
Andrew J. SetterstromJ. Michael PearsonPublished in: Commun. Assoc. Inf. Syst. (2019)
Keyphrases
- social influence
- social psychology
- social interaction
- social networks
- social relationships
- online communities
- social relations
- massively multiplayer online games
- social context
- online social
- network structure
- technology adoption
- social media
- social intelligence
- human interactions
- social learning
- computer games
- technology acceptance
- social graph
- social network analysis
- user preferences
- social influences