Value proposition and social proof in online deals: an exploratory study of Groupon.com.
Naveen AmbleeTung X. BuiPublished in: ICEC (2012)
Keyphrases
- online communities
- online learning
- cross cultural
- social networks
- real time
- instant messaging
- communication tools
- virtual communities
- photo sharing
- social networking
- social networking sites
- social capital
- online environment
- social web
- social support
- online collaborative
- online social
- electronic commerce
- social media
- neural network