Persuasive Electronic Word-of-Mouth Messages in Social Media.

Shasha Teng Kok Wei Khong Alain Yee-Loong Chong Binshan Lin

Published in: J. Comput. Inf. Syst. (2017)

Keyphrases

electronic word of mouth
social media
social network sites
positive or negative
social interaction
online reviews
attitudes toward
social networks
user generated content
social networking
positive and negative
user generated
information systems
email
marketing strategies