Pricing game of celebrities in sponsored viral marketing in online social networks with a greedy advertising platform.
Zhiyi LuHaojie ZhouVictor O. K. LiYi LongPublished in: ICC (2016)
Keyphrases
- viral marketing
- online social networks
- online social networking
- influence maximization
- social networks
- social networking
- greedy algorithm
- social relationships
- virtual world
- dynamic programming
- network structure
- social media
- social ties
- social relations
- influence propagation
- social graphs
- online communities
- information diffusion
- website
- social networking sites
- random walk
- search advertising
- collaborative filtering