How to Display Branded and Non-Branded Products in the Online Shopping Website.

Meng-Xiang Li Chuan-Hoo Tan Hock-Hai Teo Kwok-Kee Wei

Published in: ICIS (2010)

Keyphrases

online shopping
website
product descriptions
consumer behavior
shopping behavior
online shoppers
product search
customer satisfaction
online retailers
purchase intention
service quality
satisfaction degree
customer preferences
web pages
real time
information systems
product design
personal information