Login / Signup
Consumer Identity and Loyalty in Electronic Product Offline Brand Operation: The Moderator Effect of Fanship.
Yitao Chen
Haijian Wang
Lei Wang
Jianyi Ding
Published in:
Inf. (2021)
Keyphrases
</>
purchase intention
online shopping
consumer behavior
customer satisfaction
product quality
online stores
service quality
real time
electronic word of mouth
personal information
brand image
shopping behavior
life cycle
socio technical
online shoppers
marketing strategies
user satisfaction
digital libraries