CELF++: optimizing the greedy algorithm for influence maximization in social networks.

Amit Goyal Wei Lu Laks V. S. Lakshmanan

Published in: WWW (Companion Volume) (2011)

Keyphrases

influence maximization
greedy algorithm
information propagation
social networks
influence propagation
greedy algorithms
worst case
influential nodes
objective function
greedy strategy
dynamic programming
viral marketing
seed set
level set
online social networks