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Effectiveness of Banner Ads: An Eye Tracking and Facial Expression Analysis.
Thanh-An Nguyen
Constantinos K. Coursaris
Pierre-Majorique Léger
Sylvain Sénécal
Marc Fredette
Published in:
HCI (24) (2020)
Keyphrases
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eye tracking
facial expression analysis
head motion
human computer interaction
eye movements
eye tracking data
facial expression recognition
visual attention
eye tracker
eye gaze
gaze estimation
facial expressions
visual search
multi modal
banner ads
emotion recognition
multiscale
user behavior