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Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms.

Hsiu-Chia Ko
Published in: Electron. Commer. Res. Appl. (2018)
Keyphrases
  • social interaction
  • social context
  • social networks
  • knowledge sharing
  • social commerce
  • social media
  • social web
  • social networking
  • business models
  • online communities
  • sharing information
  • web services
  • contextual factors