E-Loyalty Building in Competitive E-Service Market of SNS: Resources, Habit, Satisfaction and Switching Costs.
Yong LiuShengli DengFeng HuPublished in: I3E (2014)
Keyphrases
- switching costs
- online services
- network effects
- service quality
- service providers
- customer satisfaction
- individual level
- software vendors
- prior studies
- social networks
- electronic markets
- internet access
- competitive market
- rapid growth
- life cycle
- market share
- web services
- social networking
- software agents
- social interaction
- pricing strategies
- end users
- search engine