Keyphrases
- search engine
- keywords
- sponsored search
- search advertising
- online advertising
- web pages
- website
- oracle database
- social media
- database marketing
- data mining
- customer relationship management
- long term
- decision making
- monotonicity constraints
- marketing strategies
- targeted advertising
- database administration
- predictive modeling
- direct marketing
- marketing campaigns
- database administrators
- purchase behavior
- database
- table of contents
- customer behavior
- data mining technology
- potential customers
- database systems
- internet advertising