The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements.
Mika WesterlundRisto RajalaTuure TuunanenJari SaloPublished in: Int. J. E Serv. Mob. Appl. (2009)
Keyphrases
- perceived risk
- personality traits
- internet shopping
- consumer trust
- content providers
- mobile internet
- social influence
- metadata
- mobile devices
- multimedia
- factors influencing
- web content
- search advertising
- influence factors
- web pages
- individual level
- multi agent systems
- context aware
- trust model
- online communities
- multimedia content
- negative impact
- user experience
- factors that influence
- digital content