Exploring a mobile phone user's attitude toward watching TV content on a mobile phone - uses and gratifications perspective.
Soo Il ShinJoo Baek KimSumin HanSangmi LeePublished in: Inf. Technol. People (2021)
Keyphrases
- mobile phone
- tv programs
- mobile internet
- mobile phone users
- mobile devices
- mobile users
- user experience
- short messages
- mobile learning
- user profiles
- smart phones
- web content
- small screen
- m learning
- qr code
- user interface
- cross media
- mobile technologies
- mobile applications
- user interaction
- image acquisition
- statistically significant
- user preferences
- lightweight