The effect of Trust on Information Diffusion in Online Social Networks.
Zhijun YanWenyang LiuYaohui PanTianmei WangPublished in: PACIS (2014)
Keyphrases
- online social networks
- information diffusion
- social networks
- network structure
- viral marketing
- social media
- diffusion model
- online social
- online communities
- diffusion models
- social relationships
- social networking
- influence maximization
- social influence
- social network analysis
- social networking sites
- social interaction
- user activity
- heterogeneous social networks
- social relations
- social ties
- diffusion process
- community detection
- link prediction
- network analysis
- communication networks
- complex networks
- social graphs
- malicious activities
- information systems