Uncovering patterns in mobile advertising opt-in behaviour: a decision hierarchy approach.

Stuart J. Barnes Eusebio Scornavacca Jr.

Published in: Int. J. Mob. Commun. (2008)

Keyphrases

mobile advertising
decision making
pattern mining
behavioural patterns
decision makers
hierarchical structure
sequential patterns
decision theory
genetic algorithm
online learning
decision rules
utility function
decision problems
design patterns
lower level
similar patterns