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Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image.

Outi TuiskuMirja IlvesJani LylykangasVeikko SurakkaSanna RytövuoriMari AinasojaMikko J. Ruohonen
Published in: Int. J. E Bus. Res. (2017)
Keyphrases
  • image retrieval
  • image content
  • electronic commerce
  • data mining
  • life cycle