The costs and benefits of the Internet as a marketing and communications tool: the attitudes, perceptions and experiences within the non-profit environmental sector in Scotland.
Lorraine IllingworthDorothy A. WilliamsSimon M. BurnettPublished in: Aslib Proc. (2002)
Keyphrases
- attitudes toward
- marketing strategies
- decision making
- online marketing
- cost savings
- return on investment
- data mining
- online advertising
- communication channels
- communication technologies
- expected profit
- case study
- cross selling
- internet advertising
- higher education
- cost reduction
- information technology
- communication medium
- demographic variables
- social media
- internet marketing