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AdverTiming Matters: Examining User Ad Consumption for Effective Ad Allocations on Social Media.
Koustuv Saha
Yozen Liu
Nicholas Vincent
Farhan Asif Chowdhury
Leonardo Neves
Neil Shah
Maarten W. Bos
Published in:
CHI (2021)
Keyphrases
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user interface
social media
end users
user interaction
display advertising
targeted advertising
online social networks
query formulation