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An Eye Tracking Analysis for Video Advertising: Relationship Between Advertisement Elements and Effectiveness.
Xue-Bai Zhang
Shyan-Ming Yuan
Published in:
IEEE Access (2018)
Keyphrases
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artificial intelligence
eye tracking
eye tracking data
eye movements
usability studies
human computer interaction
visual attention
real time
video data
software engineering
eye tracker
eye gaze
video streams
implicit feedback