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Concept Drift Adaptation for CTR Prediction in Online Advertising Systems.
Congcong Liu
Yuejiang Li
Xiwei Zhao
Changping Peng
Zhangang Lin
Jingping Shao
Published in:
CoRR (2022)
Keyphrases
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online advertising
concept drift
user behavior
behavioral targeting
change detection
non stationary
prediction accuracy
display advertising
data streams
user experience
image processing
learning algorithm
machine learning
streaming data
neural network
sponsored search
data sets