Concept Drift Adaptation for CTR Prediction in Online Advertising Systems.

Congcong Liu Yuejiang Li Xiwei Zhao Changping Peng Zhangang Lin Jingping Shao

Published in: CoRR (2022)

Keyphrases

online advertising
concept drift
user behavior
behavioral targeting
change detection
non stationary
prediction accuracy
display advertising
data streams
user experience
image processing
learning algorithm
machine learning
streaming data
neural network
sponsored search
data sets