GuideBoot: Guided Bootstrap for Deep Contextual Banditsin Online Advertising.

Feiyang Pan Haoming Li Xiang Ao Wei Wang Yanrong Kang Ao Tan Qing He

Published in: WWW (2021)

Keyphrases

online advertising
user behavior
contextual information
user experience
behavioral targeting
cross validation
display advertising
context dependent
long tail
internet advertising
advertising campaigns
natural language processing
information retrieval systems
context aware
question answering
contextual factors