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Multi-Screen Strategy for Selling Mobile Content to Customers.
Kyeongseo Hwang
Sung-Hyuk Park
Ingoo Han
Published in:
ICIS (2012)
Keyphrases
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content providers
marketing strategies
mobile devices
multimedia
pricing strategies
mobile internet
mobile phone
service providers
customer satisfaction
context aware
mobile learning
web content
smart phones
factor authentication
content adaptation
digital objects
digital content
data mining
email
search engine