Co-creation with customers and suppliers: an exploratory study.

Debora Bettiga Federica Ciccullo

Published in: Bus. Process. Manag. J. (2019)

Keyphrases

customer preferences
product information
supply chain
customer satisfaction
creation process
neural network
customer behavior
customer service
literature review
decision makers
online shopping
call center
single server
marketing strategies
website
customer requirements
preference models
data sets