Service branding: suggesting an interactive model of service brand development.
Hugo SkaalsvikBjørn OlsenPublished in: Kybernetes (2014)
Keyphrases
- experimental data
- management system
- probabilistic model
- theoretical analysis
- computational model
- queuing model
- web services
- theoretical framework
- statistical model
- em algorithm
- maximum likelihood
- service providers
- design process
- decision making
- computer graphics
- prior knowledge
- formal model
- service discovery
- customer service
- service provisioning