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Towards an Optimal Outdoor Advertising Placement: When a Budget Constraint Meets Moving Trajectories.

Ping ZhangZhifeng BaoYuchen LiGuoliang LiYipeng ZhangZhiyong Peng
Published in: ACM Trans. Knowl. Discov. Data (2020)
Keyphrases
  • budget constraints
  • quasi linear
  • capacity allocation
  • moving objects
  • display advertising
  • worst case
  • sponsored search
  • dynamic programming
  • online advertising
  • opportunity cost
  • user experience