Social Business Hybrids: Demand Externalities, Competitive Advantage, and Growth Through Diversification.
Andrea FosfuriMarco S. GiarratanaEsther RocaPublished in: Organ. Sci. (2016)
Keyphrases
- competitive advantage
- business processes
- market share
- technological innovation
- knowledge management
- business environment
- business information
- competitive environment
- strategic alignment
- social media
- social interaction
- strategic advantage
- customer relationship management
- service quality
- business analytics
- business process
- financial services
- knowledge sharing
- social networks
- human capital
- tabu search
- competitive intelligence
- erp systems
- social influence
- social networking
- business strategy
- virtual communities
- market competition
- databases
- business intelligence
- data warehouse
- e learning
- decision making
- data mining