Trust in Online Shopping: The Korean Student Experience.
Ji-Seok YooJae-Nam LeeJulian HoffmannPublished in: HICSS (2008)
Keyphrases
- online shopping
- internet usage
- purchase intention
- online consumer
- customer satisfaction
- online retailers
- learning environment
- satisfaction degree
- service quality
- consumer behavior
- individual differences
- trust model
- personal information
- shopping behavior
- product descriptions
- learning styles
- mobile commerce
- information systems
- web services