The Cambridge Container Company: managing customer-centric information integration.
Amy W. RayMary Ann RobbertJason BrociousPublished in: Int. J. Account. Inf. Syst. (2003)
Keyphrases
- information integration
- customer service
- customer data
- customer relationship management
- semi structured
- data sources
- call center
- customer satisfaction
- case study
- topic maps
- customer support
- electronic commerce
- information delivery
- data integration
- information retrieval
- marketing campaigns
- social networks
- data mining