Exploring Mobile User Acceptance Based on UTAUT and Contextual Offering.
Tao ZhouPublished in: ISECS (2008)
Keyphrases
- user acceptance
- mobile services
- facilitating conditions
- technology acceptance
- mobile devices
- technology acceptance model
- contextual information
- mobile applications
- mobile users
- mobile phone
- end users
- context aware
- mobile learning
- perceived usefulness
- information systems
- information services
- mobile technologies
- cognitive style
- positive effects
- attitudes toward
- social media