The Influence of the Thematic Coherency of CSR Activities on Users' Purchase Intention on E-Commerce Platforms.

Xvyuge Peng Jundong Hou

Published in: WHICEB (2) (2023)

Keyphrases

purchase intention
online stores
online shopping
virtual communities
recommendation systems
product quality
recommender systems
collaborative filtering
electronic commerce
end users
online services
search engine
user centric
survey data
social media
web search
statistically significant
user feedback
prior studies