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Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?.
Julia Hofbauer
Brigitte Stangl
Karin Teichmann
Published in:
ENTER (2010)
Keyphrases
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website design
marketing strategies
website
conceptual framework
user perceptions
customer relationship management
customer satisfaction
social capital
life cycle
international business
information content
data mining
internet marketing
decision making
decision support system
kdd process
e learning